For the love of god are all of the good____taken? This is often how I feel in just about every endeavor I attempt. Nowhere is this more prevalent than in domaining. So often we are forced to ask ourselves questions like “should I just settle for .net?” or “is .biz is even worth the time to reg?” and “I wonder if CASINO is still available in any of the foreign extensions?” People like me weren’t around, for whatever reason, during the 90’s when these retirement makers were being regged left and right. Most people participating in the domain industry today are similarly situated I suspect and likely didn’t get involved until long after.
Consequently most of us are required to settle for one or more of a few options: a. zero in on the various markets and invest in the higher priced domains, b. hope for some good expired domains or c. set out to do some good old fashioned hand regging. The latter option is truly a test of our creativity and forecasting abilities. We need to be creative enough to put together some language combinations in a coherent enough fashion that they will hopefully make sense to the average buyer/internet viewer such that those combos will make good website addresses or titles. Beyond just sounding acceptable, the names have to be appropriately descriptive, not trademarked, and/or potentially brandable. This is some analysis. I mean hell, anyone can think of CHOCOLATE.com. It takes real moxie to think of names like BITCHTOAST.com and actually have them relate to identifiable and tangible products or services. I mean seriously, I’d want the guy responsible for the second name working for me (then again, the guy that owns CHOCOLATE.com doesn’t really need to work anyway).

It really is tough finding anything worth a damn. I do however believe that the good ones are still out there. I think at any point in history in any field of endeavor people have asked “are all of the good [fill in the blank] taken?” Time and time again people were there to answer that question by inventing newer and better technologies. Had Edison answered this question in the affirmative we may never have had many of the wonderful technologies that we have today. It’s likely an ingrained condition of humanity to think, at every stage of our technological progression, that we have reached our apex and there is thus nowhere to go but down or sideways. Obviously, this notion has never been accurate. We keep moving forward with stunners like BITCHTOAST.com and the bar is raised higher.

Where the next bar will be placed in the domaining industry is the question to ask.

Technorati Tags: domaining, expired domains, hand regging